Artificial intelligence is radically transforming the way emerging fashion brands interpret and anticipate trends. Gone are the days when only major fashion houses had access to strategic data: AI is democratizing the analysis of millions of visual and behavioral data points in real time. From platforms like Pinterest Trends to advanced solutions like Heuritech, discover the accessible tools that enable you to identify the next bestsellers before they hit the stores. The article also explores how players such as MaisonMeta and Mercer.design are redefining the industry's codes, creating new creative and productive ecosystems. Essential reading for understanding how to integrate AI into your creative strategy....

Launching a fashion brand is exciting, but many startups make avoidable mistakes. From poor branding to pricing missteps and supply chain issues, these challenges can make or break a business. This guide explores common mistakes new fashion brands make—and how to avoid them for long-term success.